Date with Oowa at the Peak
By The Peak Tower
Why goes to The Peak? Who goes to The Peak?…… GC always starts by asking questions, questions in the view point of the client’s and the target audiences. We always allocate resources in formulating the right questions with the right answers. What else? After careful understanding of what our client wants, GC believes in the injection of the right element from our vast network to create a complete journey that is right to achieve the objectives. Let us introduce “Oowa” by our artist Jeanie Leung. The journey starts at the very beginning of The Peak Experience, the Peak Tram station. With the commemorative tram ticket of Oowa for every guest, a gigantic end to end backdrop awaits for the guest to get acquainted with Oowa while waiting. After boarding the tram, everyone will be able to see the breath taking view of Hong Kong through various transparencies on the windows with Oowa which signifies Oowa’s view of his beautiful home town. The journey continues at The Peak Tower and of course every single floor of The Peak was filled with Oowa’s visuals that lead all to the sky terrace 428. A life size Oowa awaits all at the very top of Hong Kong for Photo Opts and best of all, a series of oversized light boxes tells the whole story of Oowa passing out the loving message “happiness is all about sharing with friends and it is happening in The Peak”, touching every single visitors at their heart which truly magnified The Peak as the experience that no one should forget. Heartfelt activation at its best! The Peak.
